CLIENT: Mafi Edilizia
EXHIBITION: Bauma in Munich
For Bauma, the international trade fair dedicated to construction machinery and technology, we designed a custom trade booth of 26 sqm for Mafi Edilizia. The concept originated from a clear idea: visually narrating the construction site through the very elements that define it.
This solution enabled a functional double-height layout, with a mezzanine area that expands the perceived space, while the walls, featuring graphics inspired by urban skylines in yellow and blue tones, echo the brand’s chromatic identity and reinforce the corporate narrative.At the centre of the exhibition stand, a lounge area with transparent seating welcomes visitors into a refined, informal atmosphere, ideal for business conversations, while targeted lighting and the suspended orange cube add depth and movement throughout the space. Thanks to this custom-designed exhibition stand, we successfully translated the client’s values into an immersive experience.
