CLIENT: Enerblue
EXHIBITION: ISH in Frankfurt
For ISH, the leading international trade fair for the HVAC sector, we designed a custom trade fair booth of 91 sqm for Enerblue. The brief called for a space able to communicate the brand’s “Inspired by Nature” identity, specialised in heat pumps and chillers, combining technology with sustainability. We therefore developed a scenographic structure with angled uprights crossing the entire booth, creating a dynamic effect visible from every aisle of the fair.
The claim “Building the Future” dominates the main walls, reinforced by a large LED screen broadcasting multimedia content and corporate testimonials. As a result, the environment becomes a true communication hub as well as a product showcase. The Iridium and Palladium units are strategically positioned, enhanced by informative graphics and the distinctive five-year warranty badge. In the lounge area, elegantly designed armchairs and high tables encourage engagement with clients in a refined, welcoming atmosphere. Thanks to this custom-designed exhibition booth, we successfully translated enerblue’s values into a coherent, modern and recognisable experience.
