CLIENT: Frascheri
EXHIBITION: Sigep in Rimini
Our latest Exhibition Booth Sigep project was designed for Frascheri, an Italian dairy company producing cream and semi-finished ingredients for gelato, aiming to convey its excellence at this leading confectionery trade fair. For Sigep, the international exhibition dedicated to the gelato world in Rimini, we designed and built a custom 32 sqm booth centred on a clear, instantly recognisable image.
The booth’s design reflected the brand’s identity through large graphic panels dedicated to the Panna Arianna line, featuring an iconic visual able to convey product quality in an evocative way. The claim “100% Italian Excellence”, paired with the national flag’s colours, reinforced the company’s premium positioning. This choice communicated transparency and manufacturing expertise, values central to Frascheri’s identity. An illuminated display counter presented the range of professional products, while a fully equipped coffee corner with an espresso machine and gelato showcase allowed visitors to taste the company’s references live. A lounge area with tables and seating encouraged direct conversations with visitors. Thanks to this approach, it was possible to translate the client’s quality into a clear, well-organised space capable of generating qualified interest among the buyers attending Sigep.
