CLIENT: FIV
EXHIBITION: MCE – Mostra Convegno Expocomfort in Milan
Our latest Exhibition Booth MCE project was designed for FIV, an Italian company specialising in components for heating, cooling and ventilation systems, aiming to convey sustainable quality and innovation at this leading industry fair. For MCE, the international exhibition dedicated to building services in Milan, we designed and built a custom 114 sqm booth built around a sequence of scenic volumes guiding visitors through the space.
The booth’s design reflected the brand’s identity through a series of white house-shaped structures echoing the company logo, with orange, green and light-blue coloured edges marking the exhibition path. Technical panels illustrated the working principles of valves and mechanical ventilation systems, while large photographic images conveyed how the products apply to everyday life. This choice communicated transparency and engineering expertise, values central to FIV’s identity.
Lounge areas enriched with greenery encouraged direct conversations with trade visitors. Thanks to this approach, it was possible to translate the client’s technological complexity into a clear, well-organised space capable of generating qualified interest among the buyers attending MCE.
