CLIENT: Sage Commercial
FAIR: Internorga in Hamburg
For Sage Commercial, the professional brand of the Breville Group dedicated to chefs and mixologists, we designed a 24 sqm custom booth for Internorga 2026. Through a deep purple combined with charcoal grey and black, the booth design echoed the brand identity, creating an elegant, professional setting.
Making the most of every square metre, the layout lined the walls with low counters hosting blenders, juicers and sous vide equipment. Circular graphics with images of dishes and cocktails conveyed the brand’s culinary world, while a dedicated area for Lelit showcased the espresso machines. A central island with stools encouraged demonstrations and direct conversation with visitors.
Thanks to a functional design approach, we were able to translate the client’s professional range into a compact, orderly space, fully aligned with the hospitality theme at the heart of Internorga.
