CLIENT: Parkair srl
EXHIBITION: MCE di Milano
At MCE Milan we have designed a 72 m² custom exhibition booth for Parkair, a brand specialising in invisible climate control solutions. The goal was to physically translate the concept “The Art of Invisible Climate” into a trade fair space that could immediately capture the visitor’s attention.
The most distinctive architectural element is the house-shaped silhouette, repeated in series to create a continuous visual rhythm along the entire perimeter. As a result, this design choice directly references the architectural spaces where Parkair products integrate seamlessly, leaving no visible trace. Consequently, the stand brings the real-life context of use into the exhibition environment itself.
Furthermore, the overhead hanging elements complete the narrative, surrounding visitors in a light and airy atmosphere. The brand’s chromatic palette — pure white and deep blue — ensures 360° visual consistency. Therefore, the booth maintains strong visual impact even within the crowded setting of MCE Milan. Inside, the house-shaped silhouettes display the products in realistic scenarios, supported by contextual graphics and integrated video screens.
The result is an exhibition booth at MCE Milan that communicates with clarity, consistency, and a distinctive visual identity.
