CLIENT: Rielda Serrature
EXHIBITION: Venditalia di Rimini
At Venditalia, the leading international trade fair for vending machines, we designed a custom 32 mq booth for Rielda Serrature, a company specializing in reprogrammable access control systems.
In a trade show setting where technology and innovation take center stage, the booth’s design communicates with the same clarity as the products on display. We chose a double-sided white tower structure—tall, vertical, and visible from a distance—that displays brand messages in Italian and English on large graphic surfaces.
This architectural element divides the space into two distinct functional areas: one more exhibition-oriented, with backlit white pedestals for product presentation, and one more operational, with an integrated monitor and workstation for business discussions. However, both zones exude the same atmosphere: clean, precise, professional. The white-and-light-gray color palette, combined with a suspended canopy featuring the logo, ensures immediate legibility and visual consistency from every corner of the pavilion; the result is a booth that speaks the language of the industry: control, reliability, simplicity.
