CLIENT: Atel Components
FAIR: Venditalia in Rimini
For Atel, a leading brand in the distribution of vending components and spare parts, part of the REPA group, we designed and built a 76.5 sqm custom booth for Venditalia. The booth design echoed the group’s corporate identity through a bold red combined with clean white surfaces, reinforcing visual consistency between the REPA and Atel brands.
The layout made the most of every square metre, developing around a clad central pillar that served as an orientation point, visible from every corner of the hall. The perimeter walls displayed clear infographics on product categories and partner brands, while a reception area with a screen welcomed visitors from the first contact. A large convivial area with high tables and white armchairs encouraged networking and business discussions, spread across several points of the booth to accommodate simultaneous visitor flows.
Thanks to a modular design approach, we were able to translate the client’s multi-brand positioning into a spacious, well-organised setting, able to generate qualified interest in every area.
