CLIENT: Emmeti
EXHIBITION: MCE – Mostra Convegno Expocomfort in Milan
Our latest Exhibition Booth MCE project was designed for Emmeti, an Italian company specialising in components for heating and plumbing systems, aiming to affirm its leadership at this major industry fair. For MCE, the international exhibition dedicated to building services in Milan, we designed and built a custom 340 sqm booth centred around a large suspended beam as the project’s defining feature.
The booth’s design reflected the brand’s identity through a sequence of house-shaped archways, finished in orange, green and light-blue tones that marked the exhibition path throughout the space. Large lifestyle photographs, paired with the claims “Let’s create the greatest indoors” and “Let’s work smarter”, conveyed how the products apply to everyday living. This choice communicated transparency and engineering expertise, values central to Emmeti’s identity.
A reception area with a video screen welcomed visitors, while lounge zones with white tables encouraged direct conversations with international buyers. Thanks to this approach, it was possible to translate the client’s technological complexity into a clear, well-organised space capable of generating qualified interest among the trade visitors attending MCE.
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