CLIENT: Ferri srl
EXHIBITION: SaMoTer Verona
At SaMoTer, the international trade fair in Verona dedicated to construction and earthmoving machinery, we designed and built a custom 96 m² booth for Ferri, a company with 180 years of history in the field of mulchers and tracked brush cutters.
The exhibition stand concept was based on a specific goal: to make the client’s machinery the true highlight of the space. The metal lattice structure with a white canopy creates a spacious and bright volume, open on all sides to enhance visibility from within the hall. The pillars clad in solid red punctuate the space and strongly evoke the brand’s color identity. The photographic backdrops at the rear—featuring images of the machinery in use in real-world settings—complete the narrative and immediately convey the operational power of the products. The result is a booth that communicates solidity, heritage, and technical expertise in every detail.
