CLIENT: Flexopack
EXHIBITION: Allforpack Emballage Paris in Paris
For Allforpack, the international trade fair dedicated to sustainable packaging, we designed a custom exhibition booth of 42 sqm for Flexopack. The brief called for a space able to communicate the brand’s green spirit, specialised in biodegradable and compostable solutions, through a natural and recognisable visual language. We therefore created a scenographic structure made of vertical wooden slats, evoking the image of a forest and becoming the booth’s focal point.
The walls, animated by large photographic images of hands and sprouts, convey the claim “We Think Bio” with immediacy. As a result, every surface reinforces the company’s sustainable positioning in the eyes of visitors. Inside the wooden structure, illuminated niches display the products in a clean, orderly layout, while planters and real plants complete the natural atmosphere. The lounge area, featuring white armchairs and low tables, encourages informal moments of engagement with clients. Thanks to this custom-designed exhibition booth, we successfully translated Flexopack’s values into an authentic, coherent environment in perfect harmony with the spirit of the fair.
