CLIENT: Mafi Edilizia
FAIR: Bauma in Munich
For Mafi Edilizia, a company from Brescia specialised in wire rod derivatives and building materials, we designed a 13.5 sqm custom booth for Bauma 2022. Through a deep blue paired with an intense yellow, the booth design echoed the brand identity with a strong, instantly recognisable contrast.
Making the most of every square metre, the corner layout dedicated one wall to wire rods, nails and spacers displayed on a backlit yellow panel, while graphics of cranes and building sites evoked the construction world. A small glazed meeting area encouraged direct conversation with visitors.
Thanks to a targeted design approach, we were able to translate the client’s identity into a compact, recognisable space, fully aligned with the construction theme at the heart of Bauma.
