CLIENT: Next Generation Robotics
EXHIBITION: InnoTrans in Berlin
For Next Generation Robotics’ participation in InnoTrans, the leading fair for transport technology in Berlin, we handled the entire design process starting from a technical brief on ARGO, the robotic system for train undercarriage inspection, we built a custom booth of 24 sqm able to convey the client’s innovation without diluting visitor attention.
We planned a linear visual path, from the suspended illuminated claim down to the central counter, where the robot became the absolute protagonist. A full-height wall, featuring the stylized silhouette of a train crossed by connection lines, visually translated automation and predictive monitoring. Choosing a dark palette of petrol blue and anthracite, we built a rigorous, technological atmosphere consistent with the client’s engineering positioning.
We thus managed to translate the client’s technological complexity into a clear, orderly space capable of generating qualified interest, fully hitting the theme of InnoTrans.
