CLIENT: Optotec
EXHIBITION: Anga Com in Colonia
For Optotec Spa, part of the Sterlite Group, we develop an original concept called Stride for Anga Com, Europe’s leading trade fair for telecommunications and digital infrastructure. Stride brings together four core values into a single visual identity: energy, acceleration, technology and innovation. The custom 60 m² stand design embraces clean lines and a neutral dark grey palette, where deep green accents and backlighting become the brand’s defining visual signals. Wood-finish panels selectively highlight the display areas, building contrast and visual hierarchy throughout the space. The exhibition system allows visitors to explore each product individually and within its applied context, making trade fair displays a genuine bridge between brand and audience.
