CLIENT: Tedeschi Wines
EXHIBITION: Vinitaly in Verona
For Vinitaly, the leading international trade fair for the wine sector, we designed a custom exhibition booth of 48 sqm for Tedeschi Wines, a historic winery celebrating its 60th anniversary. We focused on a warm, natural space able to convey the company’s deep connection with its territory through an essential, elegant visual language.
The large panoramic photographs of the vineyards, applied to backlit panels, become the booth’s true focal point, ideally transporting visitors among the rows of Valpolicella. The light wood cladding, extending across walls and ceiling, echoes the aesthetic of historic wine cellars, while the exposed beams and suspended filament bulbs create a rustic, welcoming atmosphere. In the conversation area, high wooden tables and white seating encourage tasting moments and client engagement, while photographic shots of labels and landscapes complete the brand’s narrative. Thanks to this custom-designed exhibition booth, we successfully translated Tedeschi Wines’ identity into an authentic, warm space coherent with the brand’s positioning.
