Virtual Event: digital events as a response to change.
The change of the “sociality”, and the working methods induced by social distancing, represented the most powerful lever for the transformation of events from real to digital. A push for innovation that many companies have been able to grasp to transform and get back into the game. More and more companies today are turning to new digital technologies to create online events dedicated to the internal and external audience, such as meetings, workshops, training and training sessions, presentations of services and products, which once occupied a well-defined physical space .
Virtual Event features
The virtual event has the great advantage of making it possible for people to interact in a virtual environment on the Web, rather than meeting in a physical place. Among its best known forms are webinars and webcasts. Here the participation of users takes place via remote connection and takes the form of the use of training content, but also in the audio and video interaction with speakers and participants. Unlike these tools, the virtual event creates an immersive experience for participants, thanks to technologies and platforms created specifically to meet the most diverse needs of companies, exhibitors, sponsors and users. Furthermore, through web technology, a virtual event can be enjoyed in real time and simultaneously by thousands of participants, with an unlimited degree of interactivity.
For which companies is the Virtual Event best suited?
Furniture companies, fashion and clothing companies, manufacturing and design sectors, international and networking companies, pharmaceutical companies, universities, institutions and public administration, are the interlocutors most interested in the creation of digital events, to connect and communicate with your audience in an efficient and engaging way. The most consistent advantage of the Virtual Event is precisely to be able to communicate with an unlimited audience without geographical barriers.
Types of digital events
Virtual digital events collect a variety of cases and are suitable to meet different needs. It is therefore important to analyze what the needs in order to choose the solution and the digital platform is suitable for your business goal. Among the best known examples of digital events:
Meetings and conferences
Meetings and conferences as if they were real. With the Virtual Event, the management of business meetings, whether they are one-to-one or directed to a wider audience, takes place efficiently and independently. Tools for the organizational secretariat, content distribution, interaction with the public, personalization and tools to monitor participation, guarantee the full success of the event.
In virtual showrooms, companies find themselves a valid ally for the online presentation of their product catalog or services in a 3D digital format. Images, information materials, videos and 3D virtual spaces make the experience unique and unrepeatable. The emotion and the visual impact elicit an immediate positive response from the user. The perception of the company changes, it is seen as innovative, reliable and capable of communicating with its customers.
The virtual fairs reproduce the set-ups and exhibition spaces online with extreme detail. The digitization of the event allows to pursue the same commercial and meeting purposes between exhibitor and potential customers. The customer experience inside the virtual exhibition stand is made even more interesting and attractive by the possibility of appreciating services and products in an immersive way, leafing through brochures and requesting information from the exhibitor at any time.
Virtual fair & sponsorship:
The virtual fairs and sponsored environments reproduce the set-ups and exhibition spaces online with extreme detail. The digitization of the event allows to pursue the same commercial and meeting purposes between exhibitor and potential customers. The customer experience inside the virtual exhibition stand is made even more interesting and attractive by the possibility of appreciating services and products in an immersive way: leafing through brochures and requesting information from the exhibitor at any time.
The advantages of Virtual Events
Creating a virtual event is an advantage. Not only because it exceeds the limits imposed by the pandemic containment measures of the coronavirus, but because it allows it to reach a wider audience, both in terms of participants and partners and sponsors.
It offers to the organizer companies measurable data, which can be analyzed and studied: the organizer will be able to understand which were the most popular session or events and then evaluate to deepen some aspects or re-propose the same format. It is an effective marketing tool, increases corporate visibility and generates qualified leads.
The matter is much broader if you think that turn an offline event into online means: reducing smog and pollution dictated by travel and displacement of people, reduction in the use of paper for flyers and materials. A Virtual Event therefore represents an advantage in environmental terms and also a significant reduction in costs for those who give life to the event.
Virtual spaces designed by Saci Project: Virtual Event & more.
Innovation has always been the essential element that guides our every choice, leading us to seek and always find the most congenial and cutting-edge solution for your brand experience. Among the many proposals, our Virtual Event service: a futuristic digital solution for events, where the virtual experience becomes the precious moment to share. An Immersiveness that has no equal, where human interaction is the beating heart that guides the customer through this platform, a bridge to a virtual world, completely customizable.
With Saci Project you are part of the future that has no limits.
Contact us to find out more.