CLIENT: Bertelli&Partners
EXHIBITION: MCE di Milano
At MCE – Mostra Convegno Expocomfort in Milan, we have designed a 140 m² custom stand for Bertelli & Partners, a brand specialising in control systems for heating applications, celebrating their 30 years in the industry.
The open layout maximises visibility across the exhibition halls, while the lantern-effect hanging structure ensures strong visual impact from a distance, while the creative centrepiece is a bicolour curved wall: lacquered white meets deep black to frame a large LED screen, expressing the two souls of the brand — technical precision and contemporary vision. The interior design balances function and atmosphere: a backlit reception desk, lounge areas with Scandinavian seating, and graphic panels dedicated to control systems. Every detail of this exhibition stand was conceived to communicate with clarity and authority on one of the most important stages in the HVAC sector — a fitting tribute to three decades of excellence for Bertelli & Partners.
