CLIENT: FB Berton
EXHIBITION: Sigep in Rimini
For FB, Saci Project designed and built a custom exhibition booth at Sigep Rimini. Specifically, the stand brings the “Ready Made Bases” manifesto to life through a bold architectural language. Matte black walls meet bronze-finish panels, creating a chromatic contrast that evokes solidity and contemporary craftsmanship. As a result, the stand communicates brand identity from the very first glance.
Furthermore, illuminated shelf display cases present the semi-finished products like authentic works of art. In this way, everyday ingredients become visual protagonists. Large-format photographic prints of natural raw materials tell the story of the production chain. Consequently, visitors gain an immediate and sensory connection to the brand’s values. In addition, vertical lettering — “MADE” and “BASES” — in black plexiglass rhythmically punctuates the space. This detail, moreover, reinforces brand recognition throughout the stand.
The layout of this is designed around three distinct hospitality zones. First, high tables at the front create an open area ideal for new business conversations. Then, a semi-enclosed tasting area offers a more intimate setting for exclusive product tastings. Finally, private meeting spaces at the back ensure full confidentiality for commercial discussions.
Strategic lighting enhances textures and materials at every level. As a result, the stand becomes a fully immersive brand experience. In conclusion, this exhibition booth at Sigep Rimini proves that tailor-made design is far more than a backdrop. Instead, it is a powerful and measurable business tool.
