CLIENT: MX Mailleux
EXHIBITION: Agritechnica in Hannover
Across a 276 sqm area, we built a custom stand to showcase front loaders, buckets and MX attachments displayed at the centre.
Our design favoured a light wood pergola structure, which framed a welcoming lounge without overshadowing the products. We alternated photographic panels of machines at work in the field with screens playing corporate content, creating a narrative path aligned with the brand identity. The red, black and white contrast of the MX signage ensured strong visual recognition from a distance. For the social area, we chose a bar counter paired with high stools, designed to encourage informal conversation between clients and the sales team. “NEW” flag banners guided visitors toward the latest range, such as the C400 series. Green plants and warm wood finishes made the environment more inviting, balancing the technical nature of the machinery on display. As a result, the stand fully met the client’s goal: communicating industrial strength and attention to detail within an international trade fair context, that combine functional layout, brand identity and a carefully curated atmosphere in every detail.
