CLIENT: A DUE di Squeri Donato
EXHIBITION: Drinktec in Munich
We created an innovative booth for the automated beverage systems sector, designing a custom exhibition space of 147 sqm. This layout perfectly reflects the client’s technological excellence. In particular, our team developed a modular design based on an open “piazza” concept, aimed at optimising high-traffic flows and maximising visitor engagement.
Within the space, we integrated advanced technical solutions: backlit LED wall panels, strategically positioned monitors and front totems with interactive graphics. Furthermore, the design followed the Visual Layering technique, enabling multilevel visual communication that adapts to the observer’s point of view. In terms of layout, the custom stand alternates open zones for fluid circulation with reserved areas enclosed by glass walls. In addition, we included interactive infopoint stations, a catering area and two private meeting offices. Finally, we used the corporate colour as a leitmotif, together with biophilic elements such as planters, to define natural paths within the space. These paths encouraged business opportunities and helped set the client apart from competitors through an immersive, technologically advanced experience.
