CLIENT: MB FIX IT
EXHIBITION: ISH in Frankfurt
For ISH, the international trade fair dedicated to the world of heating, plumbing and air-conditioning, we designed a custom trade fair stand of 28 sqm for MB Fix It. The project called for a space able to convey the company’s heritage, active since 1973, combining technical solidity with a contemporary image. We therefore created a sculptural black element crossing the stand diagonally, connecting floor and ceiling as a distinctive sign recognisable from every corner of the hall.
The walls, animated by botanical illustrations and real plants, introduce a green theme consistent with the payoff “Creativity makes the world a safer place”. As a result, the environment communicates reliability without giving up a fresh, contemporary aesthetic. The illuminated wooden counter, positioned at the entrance, showcases the displayed products, while an integrated screen tells the brand’s story to visitors. In the conversation area, round tables and light seating encourage informal exchanges with clients. Additionally, the wall-mounted displays present the range of plumbing components with a clean, functional layout. Thanks to this custom-designed exhibition stand, we successfully translated MB Fix It’s identity into a welcoming, professional environment aligned with the brand’s values.
