CLIENT: Elettromar
EXHIBITION: Innotrans in Berlin
For InnoTrans, the leading international trade fair for the rail industry, we designed a custom exhibition booth of 20 sqm for Elettromar, a system integrator specialised in railway solutions. We focused on a clean, institutional space able to convey technical expertise through an essential, straightforward visual language.
The walls, illustrated with technical diagrams and renders of railway systems, present the company’s areas of expertise with a clear, legible layout. An integrated screen broadcasts multimedia content, while the backlit reception welcomes visitors at the booth’s entrance. The conversation area, featuring a round table and white seating, offers an informal space for client engagement. Thanks to this custom-designed exhibition booth, we successfully translated Elettromar’s identity into an orderly, technical space coherent with the brand’s positioning.
