CLIENT: Next Generation Robotics
EXHIBITION: Innotrans in Berlin
For InnoTrans, the leading international trade fair for the rail industry, we designed a custom exhibition booth of 24 sqm for Next Generation Robotics. We focused on a space with strong technological impact, able to convey the brand’s innovative spirit through a dark, immersive and futuristic visual language.
The back wall, animated by a digital illustration inspired by artificial intelligence applied to trains, becomes the booth’s true focal point, enhanced by blue lighting that reinforces the high-tech atmosphere. The claim “Traceability, Repeatability, Automation” accompanies visitors, while an integrated screen presents the robotic systems developed by the company. At the centre of the space, an illuminated counter displays the Argo products, dedicated to robotic train inspection, with a clear, straightforward layout. Thanks to this custom-designed exhibition booth, we successfully translated Next Generation Robotics’ identity into an immersive, technological space coherent with the brand’s positioning.
