CLIENT: Micromic
EXHIBITION: Venditalia in Rimini
For Venditalia 2024, the leading international trade fair for the vending sector, we designed a custom exhibition booth of 55 sqm for Micromic. We focused on a clean, contemporary space able to convey the brand’s technical identity through an essential, recognisable visual language.
The suspended cube, positioned at the entrance, becomes the booth’s true focal point, capturing visitors’ attention from the fair’s aisles with the claim “Spare parts for the future”. The hexagonal walls, animated by black-and-white industrial images, tell the story of the company’s manufacturing know-how with an orderly, distinctive layout. A large screen broadcasts multimedia content about the facilities and production processes, while the illuminated bar counter, equipped with stools, encourages informal moments of engagement with clients. Thanks to this custom-designed exhibition booth, we successfully translated Micromic’s identity into a technical, bright space coherent with the brand’s positioning.
