CLIENT: Olearia Desantis
EXHIBITION: Cibus in Parma
For Desantis, a well-established extra virgin olive oil brand, we designed and built a 36 sqm custom booth for Cibus Parma 2018. The booth design echoed the brand identity through a white, green and gold palette, fully aligned with the company’s historic packaging.
The corner layout made the most of every square metre, opening the booth onto two main aisles to maximise visibility. Backlit walls held glass shelving displaying the brand’s different bottle ranges, turning the product exhibition into a genuine scenographic feature. A large bottle-shaped graphic panel echoed the original packaging, while a lounge area with white tables encouraged direct conversation with buyers and journalists. Thanks to a detail-oriented design approach, we were able to translate Desantis’s tradition into a bright, recognisable space, fully in tune with Cibus’s “Welcome to Foodland” theme.
