CLIENT: Unigel
EXHIBITION: Sigep in Rimini
The design of a custom-built stand tells a brand’s story before a single word is spoken. For Unigel, we designed a 120 m² space at Sigep, the international exhibition dedicated to gelato, pastry and artisan coffee.
The project drew inspiration from the company’s claim “Uniamo gusto e storia” (We unite taste and history), translating it into a warm, narrative environment. Natural wood, warm orange tones and botanical forest-inspired graphics evoked eighty years of craft tradition. For Unigel, we developed an open, welcoming layout featuring display counters for gelato and desserts, a fully equipped coffee bar with professional espresso machines, and several lounge areas with white tables and seating. Additionally, the collaboration with partner brands Nordpol and Barbera enriched the stand with further points of interest, creating a smooth and engaging visitor journey. Suspended wooden beams and warm lighting defined clear visual paths, guiding visitors through the different thematic areas. The final result combined commercial functionality with visual emotion, turning the space into a genuine story of taste and history. Thanks to a design refined down to the smallest detail, Unigel was able to present itself at Sigep with a distinctive image, conveying authenticity and craft quality to every visitor in the sector.
