CLIENT: Scatolificio del Garda
EXHIBITION: Host in Milan
For Scatolificio del Garda, we designed a 91 sqm custom booth for Host Milano, the international hospitality and food service exhibition.
The concept relied on a strong chromatic contrast: matte black load-bearing structures alternated with illuminated white panels, creating a scenographic and recognisable architecture. In addition, glass display cases showcased every packaging reference as a design object in its own right. At the centre of the space, a convivial area with round tables and Eames chairs invited visitors to connect and discover the product. The most effective trade fair booths know how to balance aesthetics and function: here, every design choice spoke of the brand with consistency and precision.
