CLIENT: Euroinformatica
EXHIBITION: Ecomondo di Rimini
We curated the booth design at Ecomondo in Rimini for Euroinformatica, bringing digital innovation into the heart of Europe’s most important green economy trade fair. The project stemmed from the need to communicate a complex software offering to a highly vertical, technical and decision-making audience.
The design concept revolves around a distinctive architectural element: the suspended rhomboid canopy, which marks the booth’s perimeter and ensures visibility from across the aisle. Alongside the canopy, the team developed a graphic wall combining dynamic video content with evocative images of natural landscapes, visually conveying the brand’s message: technology that looks ahead, rooted in the real world. The raised glossy white flooring defines the exhibition perimeter and creates an orderly, professional atmosphere. Inside, welcome areas, demo stations and lounge seating coexist fluidly, allowing the simultaneous management of casual visitors and more structured meetings. We designed and built a custom exhibition booth, transforming digital identities into concrete exhibition architecture.
