CLIENT: Intercomp
EXHIBITION: SPS Parma in Parma
Our latest Exhibition Booth SPS Parma project was designed for Intercomp, a company specialising in custom hardware and software solutions, aiming to present its new industrial range within an instantly recognisable space. For this leading Italian trade fair dedicated to automation, we designed and built a custom 88 sqm booth centred around a striking vertical tower as the project’s defining feature.
The booth’s design reflected the brand’s identity through a white and blue vertical structure, topped by the “Innovation Technology Factory” logo visible along every aisle of the fair. A glossy black mirrored floor outlined the exhibition space, visually amplifying its surface and adding depth to the whole layout. Vertical totems fitted with industrial panel PCs were arranged to showcase the new iCOMAC 9000 series in a clear, sequential way. This choice communicated transparency and engineering expertise, values central to Intercomp’s identity. Thanks to this approach, it was possible to translate the client’s technological complexity into a clear, well-organised space capable of generating qualified interest among the buyers attending SPS Parma.
