CLIENT: New Coming – Seraplastic
EXHIBITION: Made Expo in Milan
Our latest Exhibition Booth Made Expo project was designed for New Coming, a Seraplastic group brand specialising in windows and technical closures, aiming to convey strength and brand recognition at this major construction fair. For Made Expo, the international exhibition dedicated to architecture and building in Milan, we designed and built a custom 64 sqm booth built around a bold, consistent colour identity.
The booth’s design reflected the brand through full-height red walls, topped by a suspended structure bearing the logo, visible from a distance along the fair’s aisles. Technical panels displayed roller shutters, blinds and window systems in plain sight, while a green wall introduced a natural touch against the industrial surfaces. This choice communicated transparency and manufacturing expertise, values central to New Coming’s identity.
Digital screen totems allowed visitors to explore technical solutions in depth, while a lounge area with seating and planters encouraged dialogue with trade visitors. Thanks to this approach, it was possible to translate the client’s identity into a clear, well-organised space capable of generating qualified interest among the buyers attending Made Expo.
