CLIENT: House System
EXHIBITION: Made Expo in Milan
Our latest Exhibition Booth Made Expo project was designed for House System, a company specialising in mosquito nets and home protection systems, aiming to convey reliability and range breadth at this major construction fair. For Made Expo, the international exhibition dedicated to architecture and building in Milan, we designed and built a custom 64 sqm booth built around clean, recognisable architectural volumes.
The booth’s design reflected the brand’s identity through wide, full-height white archways marking the entrance and guiding visitors along the exhibition path, topped by the claim “Mosquito nets and more”. Grey surfaces alternated mirrors with technical showcases, while colourful geometric graphic walls introduced a lively touch within an otherwise essential layout. This choice communicated transparency and manufacturing expertise, values central to House System’s identity.
High stools and small tables encouraged direct conversations with trade visitors, distributed across several stations within the booth. Thanks to this approach, it was possible to translate the client’s identity into a clear, well-organised space capable of generating qualified interest among the buyers attending Made Expo.
