CLIENT: Jaguar Solingen
FAIR: Cosmoprof in Bologna
For Jaguar, a well-established German manufacturer of professional scissors and cutting tools, we designed a 120 sqm custom booth for Cosmoprof 2023. The booth design echoed the brand identity through glossy black covering the full walls, lit by a perimeter light profile that created a refined, scenographic effect.
The layout made the most of every square metre, dividing the space into several thematic areas dedicated to the group’s different brands, including the TCC Thermo Care Cut line and the Tondeo brand. The walls displayed large black-and-white photographic images, including the iconic leaping jaguar silhouette, a distinctive element able to reinforce brand recognition at a glance. Illuminated display cases showcased scissors and razors as genuine design objects, while equipped demo counters allowed live demonstrations aimed at industry professionals. A social wall area with strong chromatic impact also offered a dedicated photo point for visitors.
Thanks to a consistent design approach across multiple brands, we were able to translate the client’s German heritage into a spacious, elegant setting, fully aligned with the premium positioning at the heart of Cosmoprof.
