CLIENT: Tondeo Solingen
FAIR: Cosmoprof in Bologna
For Tondeo, a well-established German brand specialised in professional cutting tools for hair stylists, we designed a 32 sqm custom booth for Cosmoprof 2023. The booth design echoed the brand identity through a material contrast between natural wood panels and matte black surfaces, conveying an artisanal yet contemporary image.
The layout made the most of every square metre, alternating open display counters with a dedicated demo area for product trials. A large black-and-white photographic image, depicting scissors suspended against a dark background, powerfully conveyed the manufacturing heritage of Solingen, the city that symbolises German cutlery craftsmanship. Illuminated display cases showcased razors, scissors and clippers as genuine precision instruments, highlighting their construction details to industry professionals. A workstation with a barber chair allowed live product demonstrations, while a suspended totem ensured immediate visibility even from a distance.
Thanks to a design approach attentive to materials, we were able to translate the client’s German heritage into an elegant, understated space, fully aligned with the premium positioning at the heart of Cosmoprof.
