CLIENT: Plastik
EXHIBITION: Index in Geneva
For Plastik, an international group leading the production of technical films and packaging for the hygienic market, we designed and built a 92 sqm custom booth for Index 2023, the world’s leading nonwovens exhibition. The booth design translated the brand’s international positioning into physical space, through a white and blue palette combined with large-scale institutional graphics.
The layout organised the area into several thematic modules, dedicated to the group’s different divisions: hygiene, medical, packaging and research. The perimeter walls displayed large-format photographic graphics, able to visually convey each product line. At the centre of the booth, a glazed meeting room ensured moments of private discussion with clients, while several lounge areas with high seating and tables encouraged networking and informal meetings along the entire perimeter. Particular attention was given to sustainability, communicated through dedicated panels showcasing the group’s green solutions. Thanks to a strategic design approach, we were able to convey Plastik’s production complexity within a single space, generating a professional, well-organised environment fully in tune with the sustainable innovation theme at the heart of Index.
