CLIENT: Item Oxygen
FAIR: IAA Transportation in Hannover
For Item Oxygen, an Italian company specialised in fire prevention and suppression systems for heavy vehicles, we designed and built a 20 sqm custom booth for IAA Transportation 2024. The booth design relied on a bold blue covering the full walls, the distinctive colour of the T-Fire System brand, to ensure maximum visibility even from a distance.
The layout made the most of every square metre, dividing the space into two thematic areas: T-Fire System and T-Fire Point. A suspended maxi totem, animated with flame-themed video content, captured visitors’ attention right from the hall entrance. The perimeter walls displayed clear infographics on how the sensors and monitoring app work, while a screen with a QR code let visitors explore the assistance network independently. A lounge area with high stools encouraged direct conversation with visiting fleet managers.
Thanks to a concise and effective design approach, we were able to translate the client’s technology into a compact, recognisable space, able to generate qualified interest even within just 20 sqm.
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