CLIENT: Elettromar
FAIR: InnoTrans in Berlin
For Elettromar, an Italian company specialised in the design and production of electrical and electronic components for the railway sector, we designed a 20 sqm custom booth for InnoTrans 2026. The exhibition booth design echoed the brand identity through a corporate blue combined with clean white surfaces, conveying a solid, reliable image to international industry professionals.
The layout made the most of every square metre, dedicating the perimeter walls to telling the client’s production story, from design through to commissioning. Large photographic images of trains in motion communicated dynamism and technical expertise, while a four-step infographic made the “One Partner, Complete Lifecycle Management” working method immediately clear. A vertical screen showcased the “Reduce Complexity” claim, effectively summarising the company’s value proposition. A convivial area with round tables and light wood seating encouraged direct conversation with visitors, while the reference to 1981, the company’s founding year, reinforced the brand’s historic credibility.
Thanks to a concise and effective design approach, we were able to translate the client’s technical complexity into a compact, well-organised space, able to generate qualified interest even within just 20 sqm.
