CLIENT: Euroguarco
FAIR: InnoTrans in Berlin
For Euroguarco, an Italian company specialised in manufacturing HVAC ducts, light-weight interiors and components for the railway sector, we designed a 51 sqm custom booth for InnoTrans 2026. The booth design echoed the brand identity through clean white combined with a corporate blue, visually aligned with group partner Intersys, featured alongside within the same space.
The layout made the most of every square metre, dividing the space into two adjoining areas dedicated respectively to Euroguarco and Intersys, joined by a suspended dual-logo structure ensuring visibility from every hall aisle. The walls displayed large photographic images of high-speed trains, while wall-mounted displays showcased real interior components, turning technical products into visually striking features. The claim “Two companies, one journey on board” effectively communicated the synergy between the two brands. A lounge area with round tables and white seating encouraged direct conversation with international visitors.
Thanks to a consistent design approach across multiple brands, we were able to translate the client’s technical expertise into an orderly, bright space, able to generate qualified interest among railway industry professionals.
