CLIENT: Nuso
FAIR: InnoTrans in Berlin
For Nuso, a company specialised in recording and dispatch platforms for GSM-R and FRMCS railway communications, we designed a 12 sqm custom booth for InnoTrans 2026. The booth design echoed the brand identity through a deep navy blue lit by a perimeter LED profile, conveying a technological, reliable image.
The layout made the most of every square metre, concentrating the client’s entire value proposition on a single continuous wall, from the claim “Bridging Generations of Railway Communications” through to the detail of the solutions offered. A large digital image of an illuminated wireframe train immediately communicated the company’s innovative positioning, while a central screen displayed the platform’s technical content in real time, from supported technologies to application cases. A corner reception counter, also edged with light, reinforced the booth’s visual consistency while serving as the welcome point for visitors. A high table with seating encouraged direct conversation with industry professionals.
Thanks to a concise and effective design approach, we were able to translate the client’s technological complexity into a compact, well-organised space, able to generate qualified interest even within just 12 sqm.
