CLIENT: Next Generation Robotics
EXHIBITION: InnoTrans in Berlin
For Next Generation Robotics, a Tuscan startup and spin-off of the Scuola Superiore Sant’Anna in Pisa specialised in robotics for railway inspection, we designed a 24 sqm custom booth for InnoTrans 2026. The booth design echoed the brand identity through a deep navy blue, lit by a neural-network-style graphic that immediately reinforced the company’s deep-tech positioning.
The layout made the most of every square metre, placing a raised platform dedicated to the ARGO 4.0 robot at the centre of the space, the absolute protagonist of the display. The product was showcased in full view on a brand-consistent purple base, turning a highly technical device into a genuine scenographic feature able to capture visitors’ attention at first glance. The walls clearly communicated the company’s core values, traceability, repeatability and automation, while a wall-mounted screen displayed video content on how the system works. An illuminated suspended totem ensured immediate visibility even from a distance, while a QR code let visitors explore the proposed technology independently.
Thanks to an essential, targeted design approach, we were able to translate the client’s robotic innovation into a compact space with strong visual impact, fully aligned with the automation theme at the heart of InnoTrans.
