CLIENT: Bertelli & Partners
EXHIBITION: MCE Milan
At MCE Milan – Mostra Convegno Expocomfort, we have designed a 140 m² custom exhibition booth for Bertelli & Partners, a brand specialising in control systems for heating applications. The project celebrated their 30 years of history with a space built to impress.
The open layout maximises visibility throughout the pavilion. Furthermore, the lantern-effect overhead hanging elements ensure strong visual impact from a distance. The creative centrepiece is the two-tone curved wall: lacquered white meets deep black to frame the large LED screen. As a result, the design expresses the two souls of the brand — technical precision and contemporary vision.
The interior design balances function and atmosphere effectively. Specifically, it features a backlit reception desk, lounge areas with Scandinavian seating, and graphic panels dedicated to control systems. Therefore, every detail contributes to a coherent and professional experience. The result is an exhibition booth at MCE Milan that communicates with clarity and strong visual identity on one of the most important stages in the HVAC sector.
