CLIENT: Micromic
EXHIBITION: Venditalia in Rimini
For Micromic, a distributor specializing in spare parts for the vending and professional coffee sectors, we designed and built a custom 56 m² booth at Venditalia in Rimini — the industry’s leading trade show. The concept was straightforward: convey technical reliability and a forward-looking vision. That is exactly the message at the heart of the brand’s positioning — Spare Parts for the Future.
The booth features an open-plan island architecture, accessible from multiple sides. At its center stands a volume clad in vertical natural wood slats. This element establishes a strong visual identity and introduces a textural quality that balances the corporate color palette — electric blue, lime green, white — making it warmer and more approachable. Above, a suspended display with integrated lighting ensures visibility from every corner of the hall. As a result, the brand reaches eye level at the top, where visitors naturally look while walking the aisles.
Communication, moreover, works on multiple levels. The large LED screen on the main façade displays the spare parts catalog in real time, turning product content into a continuous visual presence.
The outcome is a booth that translates the fair’s theme — innovation in vending — into a tangible space, with full 360-degree design coherence.
