CLIENT: Inox Tecnica and Twincad
EXHIBITION: IFAT in Munich
At IFAT Munich, the world’s leading trade fair for water and environmental management, we designed and built a custom booth for two brands with distinct identities: Inox Tecnica and Twincad. The challenge was clear: give each brand its own space and voice, while maintaining a cohesive and recognizable exhibition design.
The layout operates on two levels. First, the Inox Tecnica area conveys solidity and technical expertise. A large video wall set against an electric blue backdrop keeps products and brand messages visible from a distance. The Twincad area, by contrast, takes a more open approach: a natural wood portal with climbing plants creates a welcoming atmosphere that encourages interaction and conversation.
Despite their differences, the two zones read as one. Shared elements — the continuous white floor, the navy reception desk, and the suspended canopy with the logo — tie the stand together and ensure a unified reading of the entire space. The result reflects what IFAT demands from its exhibitors: technical precision combined with design vision.
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