CLIENT: Morimatsu LifeSciences
FAIR: CPHI in Milan
For Morimatsu LifeSciences, an international group specialised in modular solutions and bioprocess systems for the pharmaceutical and biotech industry, we designed a 64 sqm custom booth for CPHI Milan 2026. The booth design echoed the group’s corporate identity through a deep blue combined with bright white surfaces, reinforcing visual consistency between the Morimatsu, Pharmadule and Bioengineering brands.
The layout made the most of every square metre, dividing the space into several thematic areas dedicated to the group’s different divisions, from modular facility solutions through to bioprocess systems. A large suspended perimeter totem ensured maximum visibility from several sides of the booth, while large photographic graphics communicated the company’s international positioning with immediacy. Equipped display units showcased real process system components, turning the client’s technology into scenographic features able to capture the attention of industry professionals. Several convivial areas with round tables and white seating encouraged networking, spread across the entire perimeter of the booth.
Thanks to a modular, consistent design approach, we were able to translate the client’s multi-brand complexity into a spacious, well-organised setting, fully aligned with the technical-scientific positioning at the heart of CPHI.
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