Salone del Mobile Milan 2024: Trends, Innovations, and Perspectives

The Salone del Mobile.Milano, a benchmark event in the world of design and furnishing, is set to inaugurate its 62nd edition in Milan, from April 16 to 21 at Fiera Milano Rho. There are 950 exhibitors expected at Fiera Milano Rho.

This year, the Salone is introducing a series of new features and perspectives that will revolutionize the sector:

Human-centric Exhibition Paths: The exhibition paths will follow the “human-at-the-center” philosophy. There will be three major installations, exhibitions, talks, and experiences related to the world of Food & Design.

EuroCucina and International Bathroom Exhibition Biennials: The EuroCucina and International Bathroom Exhibition biennials will return with new proposals and innovative solutions.

Layout Optimization: Thanks to the contribution of neuroscience, the layouts of EuroCucina and the International Bathroom Exhibition will be optimized to improve the visitor experience.

Renewed Synergy with Lombardini22: The Lombardini22 group, a leader in architecture and engineering in Italy, will collaborate with the Salone to create an engaging and meaningful environment.

Advanced Digital Services: Matchmaking services and appointment booking at stands will optimize participants’ time. Visitors will be able to take advantage of online ticketing and wayfinding services to better navigate among exhibitors.

Furthermore, Salone del Mobile.Milano 2024 will be an inclusive and responsible context, with a careful eye on ecological transition. This event represents a pivotal moment for the international design industry and a unique opportunity to discover the latest trends and the most extraordinary products in the field of furnishing and interior design.

Wood, Furniture, and Materials:

Wood continues to be a material of great relevance in the furniture sector. Sustainability and the origin of wood are increasingly central themes. Companies are adopting responsible forest management practices and certifications such as FSC (Forest Stewardship Council) to ensure the traceability and sustainability of the wood used in their products.

Furniture is evolving towards more flexible and adaptable solutions, with a focus on multifunctionality and space optimization.

Innovative materials, such as composites based on natural or recycled fibers, are gaining ground. The search for eco-friendly materials with a low environmental impact is a priority for the future of the sector.

Certifications:

Sustainability and quality certifications are essential to ensure consumers that products meet certain standards. In addition to FSC, other important certifications include Ecolabel, Cradle to Cradle, and Greenguard.

Consumers are increasingly aware and wish to purchase products that have a positive impact on the environment and health.

Themes and Market Evolution and Innovation: Salone del Mobile.Milano is a benchmark for the international design industry. This year, the event presents itself with a new and challenging approach, ready to explore the challenges of contemporaneity.

Ecological Transition: The focus on sustainability and the transition to an ecological future is central. Companies present eco-friendly solutions with a low environmental impact.

Layout Optimization: Thanks to the contribution of neuroscience, the paths of EuroCucina and the International Bathroom Exhibition have been revolutionized. The redistribution of the pavilions makes the visit more intuitive and significant.

Trends at a Glance Human-at-the-Center: The exhibition paths follow the “human-at-the-center” philosophy. Three major installations, exhibitions, talks, and tasting experiences related to the world of Food & Design.

EuroCucina and International Bathroom Exhibition Biennials: The biennials return with new proposals and innovative solutions. Innovative Materials: The search for eco-friendly and sustainable materials is a priority. Composites based on natural or recycled fibers are gaining ground. Event Layout

Salone del Mobile 2024 has introduced an innovative approach in the design of its exhibition spaces, using neuroscience to improve the visitor experience. This scientific discipline studies the nervous system and the brain to understand how we perceive, think, and react to stimuli. The application of neuroscience to the design of the Salone’s spaces has allowed the creation of paths and settings that better meet the emotional and behavioral needs of visitors.

The goal was to make the visit more intuitive, enjoyable, and less tiring, optimizing the flow of movement and improving interaction with exhibitors. This approach, based on listening and analyzing behaviors, has led to a more human and engaging design that puts people and their experiences at the center.

Revolutionized Layout: The redistribution of the pavilions makes the visit more efficient. To visit all the stands, it will be necessary to walk 640 meters instead of the previous 1.2 kilometers.

Digital Services: Matchmaking services and appointment booking optimize participants’ time. Online ticketing and wayfinding simplify the visitor experience.

Salone del Mobile.Milano 2024 is an opportunity for the entire sector to relaunch, a place where design evolves and reinvents itself. This edition promises to be an exciting journey into the world of furniture and interior design.

Salone del Mobile Attraction: A Thinking Room.

The installation “Interiors by David Lynch. A Thinking Room” is one of the most anticipated attractions at the Salone del Mobile 2024. Here are some specific details:

Setting: The installation is characterized by a dreamlike and immersive atmosphere, with two identical and mirrored rooms, conceived as symbolic doors to immerse oneself in the event.

Design: The rooms are enveloped in a sort of blue velvet curtain, reminiscent of Lynch’s famous film, “Blue Velvet”. At the center of each room is a large wooden armchair, above which brass tubes are positioned.

Experience: The “Thinking Room” has been described as a place where every impulse, spasm, and hope finds a moment of reflection, perhaps even silence, because in Lynch’s work, nothing is certain and definitive.

Collaborations: The project saw the collaboration of the Piccolo Teatro di Milano for the scenic realization and Lombardini22 for the design of the path leading to the installation.

These combined elements create a unique experience that reflects the deep relationship between the interiority of those who furnish a space and their external projection of the self.

The “Thinking Room” invites visitors to reflect on interiority through design.

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