CLIENT: Fructital
EXHIBITION: Sigep in Rimini
For Fructital, an Italian company active since 1922 in producing semi-finished ingredients and gelato bases, we designed and built a custom 144 sqm booth for Sigep, the leading trade fair for the confectionery and gelato industry in Rimini. The booth’s design reflected the brand’s heritage through large photographic panels of hand-crafted gelato, paired with a clean, natural white palette that highlighted every product on display.
Careful planning made the most of every corner of the space, alternating exhibition areas dedicated to the Traditional, Cremini and Vega&Stevia lines with a lounge zone furnished with tables and seating to welcome visitors. Digital screens allowed the product catalogue to be presented interactively, while a co-branded area hosted partners Frascheri, Rogelfrut and Fruteiro do Brasil, reinforcing supply-chain synergies. The layout focused on smooth circulation and widespread tasting points, encouraging direct contact between the brand and trade visitors. Thanks to an approach blending tradition with innovation, the exhibition booth for Sigep successfully conveyed Fructital’s historic identity within a contemporary setting, generating qualified interest among the international buyers.
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